Customer Value Analytics (CVA) Customer Relationship Management (CRM), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Embedded intelligence into contextual marketing.
Search engine optimization and marketing (SEO/SEM) , email marketing, and mobile is where big data is having the largest impact. Greater customer engagement and customer loyalty .Big Data is enabling enterprises to gain greater insights and actionable intelligence into each of the key drivers of their business. Successful, campaign execution and focus on how to make customer relationships more successful.
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